Specialists in raising the profile of schools online.

"Some time in 2005, we quietly passed a dramatic milestone in Internet
history: the one-billionth user went online. Because we have no central
register of Internet users, we don't know who that user was, or when he or
she first logged on. Statistically, we're likely talking about a 24-year-old
woman in Shanghai." Jakob Nielsen Dec 2005
"Overall, the Internet's growth has been truly remarkable. Ten years ago,
the 'net was mostly used by geeks; now it's the default way to do business
in many countries." Jakob Nielsen Dec 2005


In an economic downturn it is smart companies that will come through, those
who get their message out and also respond to changing market needs. Many
companies will fail because the do not have enough business, not that they
have no business but the downturn heavily impacts their cash flow. However
the companies that get it right will pick up extra business by mopping up
the customers of the failing organisations.

It¹s often a mind state that will determine if you are going to do well or
not and it¹s often this that sorts the men out from the boys. If you think
that you are going to fail you almost predispose yourself to it and it
becomes a self fulfilling prophesy.

The same is true of the independent schools sector. People are moving their
children out of the fee paying market into the state sector leaving schools
vulnerable to having open vacancies where in the past there may have been a
waiting list. Alternatively parents may look at trimming costs by saving on
the school that they want their child to attend to a more affordable
establishment.

Schools can either sit tight and hope for the best or they can be proactive
and get their school and its specialism¹s into the public arena. The school
that wants to be in charge of its own destiny will not want to leave it to
chance but will act positively.

One of the best ways of getting the message out is the internet but this can
take some time to propagate through the normal organic route. There is also
the pay per click alternative which can be costly with limited results. The
alternative is to piggy back with an organisation that is already at the top
of the search engine rankings.

 This is where The Independent Schools Network comes into its own. With 3
million visitors to its various web sites it¹s hard to beat for information
and exposure to the target market. Why not look a www.independentschools.com
where you will get a better idea of what¹s on offer.