Table of contents

Keyword use in document title

Keyword use in outbound link URLs

Global link popularity of web site

Keyword use in meta description

Link texts of inbound links

Number of trailing slashes in URL

Keyword use in body text

HTML validation

Age of web site

Readability level of web page

Keyword use in H1 headline texts

Keyword use in meta keywords

Keyword use in page URL

Keyword use in HTML comments

Links from social networks

Search engine compatibility

Server speed

Factors that prevent A top ranking

Keyword use in H2-H6 headline

Table: Number of keywords

Keyword use in IMG ALT attributes

Table: Keyword density

Top level domain of web site

Table: Keyword position

Keyword use in bold body text

Table: Number of words

Number of visitors to the site

Table: Number of characters

Keyword use in same site link

Table: Ranking factors digest